This fall we shot both video and stills for the Measure 97 campaign here in Oregon. And the fun part? It was all in Spanish, allowing me to put my second language to work as I directed on set, and as I photographed in Latino businesses around town.
Shooting in 4K video for the commercial captured gorgeous footage for the TV spot. And it also allowed us to grab beautiful, hi-res images for use in additional print ads at the same time.